The MagBak is basically two silicone-coated magnets that attach directly to the back of the iPad. These allow the device to be attached to almost anything made of metal. For other surfaces, a metal O-ring with 3M adhesive backing is included.
The magnets will also hold the Apple Smart Cover open and prevent it from flapping around while the device is in hand. They are also coated in silicone, which should make the iPad easier to carry around, and keep it from sliding on smooth surfaces. Additionally, the 0.5mm thick pads keep the back of the iPad slightly elevated, providing a little protection.
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